Tag Archives: Unilever

Uniliver Persil Marketing Strategy Essay

Unilever has been licensed by Henkel limited to manufacture, distribute and market their Persil detergent brand. The company enjoys a relatively large market share, although it faces strict competition from Procter & Gamble for the £3 billion cleaning products market in the UK. Unilever has been in existence since 1929 and is the third largest […]