Category Archives: Marketing

How to Write a Marketing Communications Strategy + Sample Essay

Introduction A brief introduction of the Integrated Marketing communication strategy A briefing about the Holiday Inn A thesis statement that gives a skeleton or rather a sketchy detail about the whole essay 2- Body A theoretical argument of the various strategies integrated together to form a single more comprehensive marketing strategy A practical example of […]

Holly Farm

Holly farm belongs to Charles and Gillian Giles who are farmers who refused to give up when their sales from milk and cereals from their farm diminished. They decided to make better use of their farm and see if it would increase their profits. In the year 2003 the couple renovated the farm and built […]

Global Brand Strategy Issues Delivering on China’s global brand aspirations MOD001220 International Marketing Assignment

MOD001220 International Marketing Assignment – Global Brand Strategy Issues Delivering on China’s global brand aspirations Dr. J. Wilson Institution Date Introduction In the global economy, brands and branding are becoming increasingly important factors. It would seem critical for both the firms and the countries where they are located, when adding sustainable long-term value (Schultz 2008). […]

What issues may arise in conducting business globally?

Global businesses are enterprises or firms that have operations beyond the countries of domicile and hence it has offices across the world. These kinds of businesses exist due to the effect of globalization and technological advancements that opens the world for trade and investment. Resources can move from one country to another without restrictions. Global […]

Global marketing of automobiles

Executive summary Global marketing of automobiles is a crucial practice that requires well informed decision making (Keegan & Green, 2005). Through effective collection of data from the field this paper presents descriptive and inferential analysis of data from the field, regarding global marketing of automobiles. The data was collected from 1,000 households comprising of vehicle […]

Give examples of needs, wants and demands that Build- A- Bear customers demonstrate

Question 2: Give examples of needs, wants and demands that Build- A- Bear customers demonstrate     Investment is described as an issue moved around obtaining energy of the customers. By virtue of Build-A-Bear, the obtaining impact or money is given by the people of the adolescents. In addition since they will be paying for the […]

Global Business Ethics

Global Business Ethics Contents Introduction    1 Provide a brief summary of overview of the articles you selected.    2 Explain the primary ethical perspective of the countries disused in the article    2 Understanding global business ethics    4 Comparing business ethics    5 Conclusion    6 Reference    6 Introduction The behavior that a business adheres to in its daily […]

Sample Marketing Plan

Get It Done Office Pros is a leading enterprise in the specializing in commercial cleaning services. Our customers are guaranteed top security in the delivery of our services. Moreover, the company ensures the privacy of the customer is put center stage. In order to achieve these values, Get It Done Office Pros hires trustworthy employees […]

Global Corporate Strategy

Global strategy is an abbreviated word that covers three broad areas. These include global, international, and multinational strategies. Basically, these three areas denote the strategies which are aimed at enabling the organization attain its objectives and goals in regards to international expansion.  When developing global strategy, it is helpful to identify between the three types […]