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Essays On Advertising Issues
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Can Broadcast Media Reject Ads ?
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A 6 page essay detailing arguments concerning whether or not broadcast media (Tv, radio, etc;) should be allowed to reject advertisements based upon their content. (Comm/Media, Law, and Advertising). Bibliography lists 12 sources.
Filename: Broamark.wps
Essay Title: Can Broadcast Media Reject Ads ?
"Am I Thin Enough Yet?"Sharlene Hesse-Biber
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(3 pp) Am I Thin Enough? is the "question" half
of a 1994 book title by Sharlene Hesse-Biber.
The "rest of the story," Hesse-Biber claims, may
be found by looking at The Cult of Thinness and
the Commercialization of Identity. Although she
doesn't directly accuse anyone she feels that
there are societal forces at work, which are
detrimental to women's health. Everyday,
women are given the message that how they look is
more important than how they think.
Filename: BBthinn.doc
Essay Title: "Am I Thin Enough Yet?"Sharlene Hesse-Biber
"Branding" & Advertising
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An 11 page research paper that examines the relationship between establishing a brand name, i.e., "branding," and advertising. Numerous experts acknowledge that successful "branding" of a product or service is intrinsic to achieving and retaining customer loyalty. Bibliography lists 6 sources.
Filename: khbradv.wps
Essay Title: "Branding" & Advertising
"If You Hate Periods, You'll Love Pamprin"
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A 5 page paper that challenges the
advertisement of Pamprin, which states that "If you hate periods, you'll love Pamprin."
The paper presents a study to investigate the claim. Bibliography lists 4 sources.
Filename: RApamprin.wps
Essay Title: "If You Hate Periods, You'll Love Pamprin"
'Got Milk?' Campaign
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5 pages in length. The writer discusses the 'Got Milk?' campaign as it relates to the future of milk consumption. Bibliography lists 1 source.
Filename: TLCmilk.wps
Essay Title: 'Got Milk?' Campaign
100 Products and Services That People Don't Want to Buy on the Web:
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This 10 page paper discusses the products and services which people don't want to buy online. Furthermore, this paper explains many reasons why certain products and services don't sell easily on the web compared to others. Bibliography lists 14 sources.
Filename: GSWebbuy.rtf
Essay Title: 100 Products and Services That People Don't Want to Buy on the Web:
7 UP Billboard Advertisements: Then And Now
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7 pages in length. The advertising strategies of 7 UP have been heralded as some of the most innovative, inspired and creative of all the soft drink marketing campaigns. With its target audience between the ages of twelve and twenty-four, the soda maker has incorporated innocence, purity, activity and humor into the vast majority of its diverse marketing approaches. Bibliography lists 8 sources.
Filename: TLC7-UP.rtf
Essay Title: 7 UP Billboard Advertisements: Then And Now
A Persuasive Memo about Tobacco Advertising
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This 3 page paper takes the form of a persuasive memo about an ad for a cigarette company, arguing that the company NOT use it in its present form.
Filename: HVSmoMmo.rtf
Essay Title: A Persuasive Memo about Tobacco Advertising
A Review Of U.S. Advertising Since 1950
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5 pages in length. In the early part of the twentieth century, American advertisers had not yet learned to manipulate the public by means of psychological strategy; indeed, it has not been all that long since marketing campaigns have utilized ethically questionable tactics to sell the companies' products. As the 1950's advertisements reflected, women had a particular place within the confines of both society and home; theirs was to facilitate the family in such a manner as to uphold every aspect of its existence. Entering into the twenty-first century, there is hardly a glimpse of such blatant gender bias in contemporary advertising. Bibliography lists 4 sources.
Filename: TLCUSadv.wps
Essay Title: A Review Of U.S. Advertising Since 1950
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